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Best Organic Shampoo: 10 Most Popular Brands

Finding the right organic shampoo brand can be a daunting task, especially when so many brands claim to use organic ingredients, but actually, contain chemicals galore. We run down our top ten organic shampoo brands to help you find a product that’s right for you.

It seems like organic products are gaining popularity daily. It started with food, but now the beauty industry has gotten fully immersed in the organic lifestyle trends that are so prevalent in our world. Eco-friendly consumers are looking for products that will be gentler on the earth, but also their skin and hair.

If you decide to Google organic beauty products or organic hair care, you’ll find seemingly endless options for products to use. Luckily, you’ve got us! We have narrowed down our ten favorite organic shampoo brands to help you find a product that will work for your hair type and your pocketbook.

To give you the most helpful information, we are providing a handy buyer’s guide. This guide will help to lead you to the right brand for you based on your hair type, scalp condition, budget, and personal preferences. We will also provide you with information on how we came up with our top ten before ultimately introducing you to our favorites.

How to Find the Right Organic Shampoo

Before you can find the shampoo that works for you, it’s important to understand why you’re looking to make the switch to an organic product in the first place. Are you looking to avoid chemicals in your daily routine? Did you notice damage to your naturally voluminous hair? Or are you simply looking for a lifestyle change and hoping for better results?

All of these concerns are perfectly valid, and we will address all of them in our buyer’s guide below. Organic shampoos are great because they promote healthy hair growth through natural means, infuse natural oils and minerals to keep your hair and scalp healthy, contain ingredients that won’t bug your sensitive skin, and feature fewer intense aromas than traditional products.

How Many Ingredients Does the Label Contain?

Although there can be minor variances, the general rule among organic shoppers is to avoid products with more than nine or ten total ingredients. The reason for this is to avoid companies sneaking in unsavory ingredients that may damage your hair or work against the natural ingredients that are present in the shampoo.

Unfortunately, the regulations on what is and is not organic are quite lax, so you’ll have to read labels to figure out if a product truly fits into that category. Luckily for you, if you stick to our list, you’ll know you’re getting a solid product that truly is organic through and through.

Beyond the general nine to ten items rule, you can always look out for common unsavory ingredients like fragrance, which often includes phthalates—chemicals that have been linked to breast cancer, ADHD, and more. Truly organic brands will tell you the fragrances you smell because they will come in the form of essential oils or minerals.

Preservatives and surfactants should also set off alarm bells on an ingredient label. Preservatives might keep products on the shelf longer, but they often include parabens, which are carcinogenic. Surfactants are in traditional shampoos to help the water rinse away dirt and grease, but aren’t always a good thing. They sometimes cause skin irritation or leave hair brittle.

Get Samples When You Can

More often than not, you can find samples of natural and organic products online because these companies want to prove that they’re just as good, if not better, for your hair than the traditional companies you’ve trusted in the past. This is a great thing for you because it gives you an opportunity to try before you truly buy to make sure the shampoo works for you.

That being said, we want to encourage you to use a shampoo for at least two weeks worth of washes, preferably a month, before you give it the boot. Most of the time your hair will need time to recover from the chemicals it’s been used to before it will react positively to your new routine. Give it time, but also trust the results. Not every product works the same for everyone.

Choose a Shampoo That Works for Your Hair Type

This one may seem obvious, but you’d be surprised how easy it is to forget about your individual hair when you’re reading glowing reviews of a product by a few thousand of your best Internet buddies. The truth is, if you have curly hair, you’re going to want to choose a shampoo that specializes in keeping it bouncy and vibrant. If you color, you’ll need one that keeps it vibrant.

The same is true for straight, thick, thinning, fine, and all other hair types you can think of. Don’t pick a shampoo just because the label is nice and your friend’s friend loved it. Choose a product that says it will do what you need to keep your hair looking fine all the time. To help you out, the brands we have chosen have a reputation for doing what they say and saying what they mean.

10 Best Organic Shampoo Brands

Let’s start right off the bat by explaining how we came up with the brands we’ll discuss below. We scoured the Internet and store shelves looking for truly organic brands that got great reviews. We wanted to make sure you wouldn’t have to worry about potentially dangerous ingredients or to get a product that says it moisturizes when it’s actually quite drying.

We feel that the brands we’ll list below are the best of the best, and we hope you’ll love them too. Below we will talk about each brand and what types of shampoo they have to offer. We will also give you an overview of who we think would benefit most from using that brand and give you a link to their website so you can try it for yourself.

Our top ten brands are as follows:

  • Rahua
  • John Masters Organics
  • EVOLVh
  • Intelligent Nutrients
  • Mielle Organics
  • Josh Rosebrook
  • Maple Holistics
  • 100% Pure
  • Dr. Alkaitis
  • Juice Organics


Seemingly one of the most popular organic hair care brands out there, Rahua offers products for almost everyone, especially those with dry or brittle hair. Owners Fabian Lliguin and Anna Ayers discovered the main ingredient in their products while Fabian was on an environmentalist education trip in the Amazon.

Rahua products are all about fixing the underlying problems that cause hair to become brittle and dry in the first place, not just covering up the symptoms. They do this without any chemicals so that you know you’re getting the best ingredients and the best overall care for the health of your hair, your body, and the environment.

John Masters Organics

John Masters Organics is another highly sought after organic shampoo brand that works to help people with all different hair types. The light aromas of these shampoos and other hair care products are perfect for those of you who don’t like the idea of getting a headache from heavy perfumes, and the products really work.

John Masters was a leading stylist in New York City back in the early 90s. He believed that the beauty industry needed to go back to clean ingredients because of his passionate holistic lifestyle. He took this as his calling and opened the first “clean air” salon in the world in Soho and began working with 100% organic products.


If you’re looking for a brand that is determined to keep its ingredients clean and natural, look no further than EVOLVh. This company focuses on hair care alone, so other beauty products won’t distract them from your needs and leave your hair wanting more. They pride themselves on being free of parabens, sulfates, alcohol, silicone, and more.

EVOLVh has a shampoo for almost any hair type from dry to curly to color-treated. They also sell their shampoos in duos with conditioner so that you can have your whole hair care routine ship to you with a few easy clicks, and you won’t waste time searching for a good matching product once you find your ideal shampoo.

Intelligent Nutrients

Intelligent Nutrients is a line of 100% certified organic health and beauty products for men and women. This company prides themselves on ensuring they use no parabens, silicone, sulfates, or other harmful ingredients in their products, so you won’t have to scour their labels to decide what is good for your hair and what isn’t.

To make your life even easier, Intelligent Nutrients makes it easy to shop by concern on their website. You can just scroll down the sidebar and choose what you need, whether you’re suffering from dry scalp, thinning hair, frizz frustrations, or general damage. There are plenty of more options, so we recommend taking a look for yourself to find your favorite product.

Mielle Organics

Launched in 2014, Mielle Organics took off quickly to become a popular hair care product line that delivered great results on a variety of hair types. The company believes that healthy ingredients lead to healthy hair, and even promote immune health through their hair care product line. They even carry products specifically formulated for kids!

Their shampoos offer ingredients to help strengthen hair, promote radiance and shine, and moisturize the scalp and damaged hair from the base. This product line can help all hair types but was initially created with black hair in mind. Different races have different hair needs, so having a product that is formulated for those needs is essential.

Josh Rosebrook

You’ll sometimes hear Josh Rosebrook referred to as the “king” or organic shampoos. That’s because of his commitment to keeping bad things out of his products. If an ingredient doesn’t make the certified organic list, it needs to be non-GMO, cruelty-free, gluten-free, and vegan. Beyond the ingredients, Josh understands that beautiful hair starts from within.

Haircare products sometimes fail because of dietary issues and lack of exercise, so Josh Rosebrook products look to not only help your hair to have better opportunity to look great naturally, they help to encourage better overall health habits, which in turn create healthier hair.

Maple Holistics

You will be hard-pressed to find a product at Maple Holistics that has more than our recommended nine ingredients. Their products are made as pure and simply as possible with hypoallergenic, vegan, and cruelty-free ingredients that show no signs of chemicals. Their shampoos focus mainly on reducing dandruff and increasing moisture to the scalp and hair follicles.

Although discouraging dryness has been their forte for quite some time, Maple Holistics does offer products to degrease hair as well. Their products are backed by a 100% quality guarantee, so you won’t have to worry about getting a product that doesn’t do what it says it will. They also offer free samples if you’re willing to give honest reviews about their products online.

100% Pure

100% Pure is the real deal. Their website goes into detail on what they consider “natural” so you don’t have to worry about any greenwashing that could be happening through their advertising. They use only ingredients that come from nature, and the only chemical changes to those ingredients come through natural means such as fermentation and distillation.

100% Pure’s shampoos are raved about in online reviews, and for a good reason. Their products promote volume, glossiness, scalp health, damage repair, and healthy hair growth. These products don’t specifically cater to curly or color-treated hair, so those of you in those categories may want to go with another brand on our list.

Dr. Alkaitis

The tagline for Dr. Alkaitis products is “holistic organic skin food,” so you know you’re getting a solidly organic product without even looking at ingredients. However, if you choose to check out the ingredients on his shampoo, you’ll find some awesome stuff. Unfortunately, he does have a few ingredients that we don’t love, but none of the carcinogenic ones we’ve warned you away from.

Dr. Alkaitis only has one shampoo in his product line so far, since his focus is on skincare products. The shampoo is a deeply hydrating product that promotes hair strength and shine and reduces tangles without the need for a conditioner.

Juice Organics

Juice Organics has a mission, and that mission is to use as many certified organic ingredients as possible in their products. PETA and Leaping Bunny certify them cruelty-free, they don’t use sulfates, or petroleum-derived products, and they comply with the California Organic Products Act (COPA), one of the most intensive standards in the world for organic products.

Their variety of shampoos serves multiple hair types, including color-treated hair, damaged hair, frizzy, and flat. They also offer samples on their website so you can try their shampoos and conditioners for very little cost before you invest in their larger bottles. Juice Organics is sold exclusively at Target for your convenience.

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